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AB Memorabilia handles commercial enquiries connected with licensing opportunities relating to three significant figures in Formula 1 and motorsport history:
1979 Formula 1 World Champion with Ferrari, Jody Scheckter remains one of the most recognisable figures of the sport’s classic era. His name, iconic helmet colours and legacy are popular among motor racing products and collectibles.
Jody Scheckter has been a steadfast supporter of AB Memorabilia since its inception, maintaining a close relationship with the business and taking a keen interest in its continued growth and success.
David Piper is closely associated with Ferrari and Porsche endurance racing and historic motorsport culture, making his name particularly relevant for heritage racing products and collector editions.
David Piper appointed AB Memorabilia as his exclusive partner for memorabilia and licensing, entrusting the brand to represent and manage his legacy with authenticity and care.
Mike Hawthorn occupies a special place in motor racing history. A Ferrari Grand Prix winner, Le Mans winner and Britain’s first Formula 1 World Champion, his legacy continues to resonate with collectors, historians and motorsport enthusiasts around the world.
AB Memorabilia is committed to developing heritage-led opportunities that celebrate Hawthorn’s remarkable career with care, accuracy and integrity, ensuring his name, achievements and contribution to Formula 1 are presented in a way worthy of his historic status.
Didier Pironi’s career with Ferrari and his place in Formula 1 history continues to attract interest from companies producing historic racing themed publications, collectibles and motorsport products.
Didier Pironi’s legacy is carefully protected and honoured through AB Memorabilia’s close partnership with the Pironi Estate, ensuring his name and image are both preserved and celebrated with integrity.
Brands, manufacturers and agencies often explore the use of historic motorsport personalities for apparel collections, scale models, advertising campaigns, publishing projects and collector products.
AB Memorabilia offers a service to connect industries with these racing icons.
Projects involving these drivers may include:
Potentially yes. Licensing depends on the specific rights holder, the intended product category, the territory, and how the driver’s name or image will be used.
Licensing enquiries most often come from apparel brands, model manufacturers, publishers, advertising agencies, collectible producers and automotive lifestyle companies.
In some projects the use of signature imagery or autograph reproductions may be considered, subject to rights approval and the specific product category.
Most businesses begin with a professional proposal outlining:
This allows us to assess whether the project is suitable
Submit an enquiry to explore commercial use of these iconic Formula 1 names